François Merle-Baudoin

François Merle-Baudoin, born in the perfume capital of Grasse, France, carries the legacy of five generations of French perfumers. Immersed in the fragrant landscapes of Grasse and trained in his family’s business from an early age, François developed a profound connection to natural ingredients. After graduating from Roure's prestigious fragrance school, he embarked on an illustrious career with renowned fragrance houses across France, Singapore, and Australia. His global experiences introduced him to a rich tapestry of cultures, cuisines, and scents, which now infuse his creations with a distinctive and expansive olfactory imagination.

François’ signature style marries traditional craftsmanship with bold, innovative creativity. Drawing on memories of his travels and the heritage of his Grasse upbringing, he creates fragrances that tell stories, evoke emotions, and honor the art of perfumery. His work embodies a perfect harmony of tradition and modernity, making each scent a timeless masterpiece.