Hamid Merati-Kashani

Hamid Merati-Kashani, a distinguished perfumer at Firmenich, blends his multicultural heritage with a deep commitment to the craft of fragrance creation. Born in Germany to an Iranian father and a German mother, and raised in Isfahan, Iran, Hamid’s childhood amidst fields of roses ignited his passion for perfumery. His approach is a unique fusion of Eastern and Western olfactory traditions, which he refined through formal education and his work with prestigious brands like Carolina Herrera, Jean Paul Gaultier, and Valentino.

Hamid’s style is characterized by its precision and originality. He meticulously selects and combines ingredients to create fragrances that are both innovative and timeless. His affinity for Middle Eastern luxury and its opulent, unique olfactive culture deeply influences his work. Hamid’s perfumes, such as Parfums de Marly Layton and Pegasus, are celebrated for their ability to evoke strong emotions and tell compelling stories. His dedication to learning and collaboration underscores his belief that success is best shared and that continual growth comes from engaging with diverse perspectives.